LinkedIn’s latest feature, in-feed video carousels, marks a significant shift in how professionals engage with content on the world’s largest business network. This move not only reflects the growing demand for video-based communication across all industries but also opens up fresh opportunities for sectors like gambling to leverage this modern content format for branding, marketing, and audience engagement.
For the gambling industry, which is heavily reliant on customer engagement, brand loyalty, and constant communication with its audience, LinkedIn’s push towards video carousels offers a valuable tool to reshape how it interacts with professionals, stakeholders, and even potential customers. Gambling companies are no strangers to digital marketing; they’ve already mastered customer acquisition through social media, email campaigns, and other platforms. However, LinkedIn has traditionally been more of a professional networking space—until now.
The introduction of video carousels enables companies in the gambling sector to deliver richer, more dynamic content that can attract attention and drive engagement in a new way. For example, gambling operators could use these video carousels to showcase product launches, explain market trends, highlight compliance updates, or promote responsible gaming practices. The ability to capture the audience’s interest through engaging video snippets will allow gambling operators to better connect with key decision-makers, industry professionals, and potential partners.
Moreover, the targeted nature of LinkedIn’s video algorithm presents a unique advantage. Unlike other social media platforms that are more entertainment-focused, LinkedIn’s professional user base is likely to respond more to content that adds value or addresses industry-specific concerns. For instance, companies offering solutions for regulatory compliance, customer retention, or payment technologies could find LinkedIn’s video feature a perfect channel for promoting thought leadership.
In the era of constant technological innovation in the gambling industry—ranging from AI-enhanced betting platforms to virtual reality casinos—the ability to explain these complex innovations through video could prove invaluable. The gambling industry, which often deals with intricate regulations and technology, could benefit greatly from demonstrating how it navigates these challenges. Video carousels can serve as a platform for companies to showcase success stories, industry collaborations, or key milestones, such as gaining regulatory approval or launching new markets.
Additionally, the gambling industry can use LinkedIn’s video carousel feature to connect with its B2B audience in a more interactive and engaging way. Many gambling companies, including casino operators, sports betting platforms, and technology providers, depend on partnerships with payment providers, customer support systems, and game developers. Video carousels allow these companies to demonstrate their offerings in a visually engaging format, helping them stand out in a crowded marketplace.
While LinkedIn’s move towards video content may feel like a page out of TikTok’s playbook, the professional context of the platform sets it apart. Short, snackable videos might not work as effectively on LinkedIn as they do elsewhere. However, LinkedIn’s choice to adopt a carousel format allows users to present multiple angles of a single topic, making it easier to tell a cohesive story or delve into complex subjects, which is essential for industries like gambling that thrive on data and detail.
In conclusion, LinkedIn’s video carousels represent a massive opportunity for the gambling industry to revitalize its professional digital strategy. By leveraging these tools, gambling companies can build stronger relationships with stakeholders, increase brand awareness, and engage their audience with richer, more impactful content. As the digital marketing landscape evolves, those who adapt to new trends—like LinkedIn’s video carousels—will undoubtedly have the upper hand in shaping the future of the gambling industry.
