The online gambling landscape in Atlantic City is set for a major shift as Boyd Interactive finalizes its acquisition of Resorts Digital, the online gambling arm of Resorts Casino. The deal, which was first discussed earlier this year, marks a significant strategic move by Boyd Interactive as it seeks to expand its foothold in the lucrative online gaming market. Resorts Digital has proven to be a major revenue generator for Resorts Casino, outperforming its land-based operations significantly. In the first eight months of 2024, Resorts Digital brought in $573 million, nearly five times the $109 million generated by the physical casino.
This acquisition not only strengthens Boyd Interactive’s presence in New Jersey’s competitive iGaming sector but also paves the way for strategic cross-promotion between Resorts Casino’s physical operations and its online platform, ResortsCasino.com. Both entities will work hand-in-hand, with ResortsCasino.com promoting the Atlantic City location to its online audience, and the physical casino offering exposure to the digital brand.
Resorts Casino will also continue its relationships with online platforms like DraftKings, Penn Gaming, and ESPNBET, ensuring a well-rounded digital offering. As Boyd Gaming continues to pursue its goal of building a profitable regional iGaming business, the addition of Resorts Digital is poised to drive further growth, setting the stage for expanded online offerings in the coming years.
