Las Vegas, NV, USA, May 10, 2021 / sccgmanagement.com / —Leading sportsbook and lottery supplier Sporting Solutions has extended its business development agreement with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.
SCCG will provide business development and strategic support to Sporting Solutions in the region for a further year, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.
Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.
Sporting Solutions has long been regarded as a market-leader for U.S. sports, with an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for U.S. players designed to enhance the customer experience and improve business performance.
With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers.
Stephen Crystal, Managing Partner at SCCG Management, said: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market.
“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”
Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions, an FDJ Group company, to support its B2B strategy, which is focused on driving growth from international markets.
ABOUT SPORTING SOLUTIONS GROUP
Sporting Solutions is the B2B division of the Sporting Group and is a provider of the highest quality pricing, trading and risk management software and data services to the global sports betting industry.
The Sporting Group is a highly regulated business, being overseen by both the UK Gambling Commission and Financial Conduct Authority, and has been operating since 1992. The Sporting Group is the global leader in handling the most sophisticated form of sports risk, via its B2C sports spread betting company, Sporting Index, and has successfully leveraged its pricing and trading expertise to provide market-leading B2B solutions since 2007.
ABOUT SCCG MANAGEMENT
SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.
CONTACT
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com
Website: sccgmanagement.com
