All World Cup matches to break after 22 minutes of each half
Adverts can be either normal breaks or split-screen version
ITV is in talks with their commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.
Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: https://mkekawin.com/itv-weighing-up-whether-to-show-adverts-during-2026-world-cup-drinks-breaks/