Canada Soccer has renewed its contentious sponsorship and broadcast agreement with Canadian Soccer Business (CSB) on improved terms right before the upcoming World Cup. The new 11-year deal, effective until 2037, includes an option to extend for an additional five years. This decision follows the issues that plagued the original 10-year contract, resulting in player strikes and a $40 million lawsuit filed by the Canadian Soccer Players Association against Canada Soccer board members.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com
Tags: agreement, Business, canada, Gambling, lawsuit, SCCG, SCCG Management, Soccer, sponsorship, World Cup
