Altenar brings global expertise to American market

LA SCCG OIGA 15.07.2025 1024 Medium
Altenar brings global expertise to American market 2

Leading sportsbook provider Altenar is stepping up its focus on the North American market and will be attending the OIGA Conference and Trade Show as it looks to continue its global expansion.


Launched in 2011, Altenar is a solely B2B provider delivering best-in-class solutions for licensed operators around the world and employs more than 700 people across North and South America plus Europe. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, the company offers proven stability coupled with a flexible and personalized service.


Altenar already powers more than 700 brands in 50 countries and provides clients with the front-end flexibility and customized content to ensure they can stand out even in the most competitive markets. With an advanced content management system, businesses can easily manage and customize their website’s content, layout, odds, and limits.
An average of more than 200,000 events per month are covered across 80-plus sports thanks to multiple feed integrations to ensure a diverse and robust offering which includes all major sports, esports and virtual sports. Other aspects of Altenar’s service of particular interest to American operators include:

SPECIALIST NORTH AMERICAN TRADING TEAM
A team of traders dedicated to US sports and the North American market. Bets are monitored around the clock and risk profiles are continually adjusted to optimize performance.

OFFICIAL DATA FEEDS

Altenar’s network of data partners includes the best providers in the world, and the use of official data rights owners ensures the quality and speed which you need in a competitive market. Odds, scouting and content solutions are integrated from multiple data sources and feed blending optimizes market coverage and uptime.

MICRO BETTING

Bring the instant gratification that modern players demand from your sportsbook with micro betting, allowing bettors to choose from a variety of markets with a fast outcome to increase engagement, retention and profitability.

PLAYER PROPS 

Player special markets are compiled simultaneously from five different providers to ensure a comprehensive betting offering across all major US sports, while extensive team and game props add to the excitement.

SAME GAME PARLAYS

This bet type allows players to combine multiple selections to form a single bet across all major US sports. The ability to deeply customize bets and aim for higher winnings enhances the user experience and improves player retention.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’ve had the pleasure of working closely with Altenar—a true leader in sportsbook technology known for their innovation, reliability, and deep understanding of global markets. We’ve seen firsthand the value they bring to operators as they continue expanding into North America.”

Altenar’s US-based Sales Manager Matthew Ferrara will be in attendance in Oklahoma City – book a meeting to learn more about how Altenar’s global expertise and localized content can elevate your sports betting brand.