Bank of Ireland Launches Voluntary Card Blocks to Tackle Surge in Youth Gambling
The Bank of Ireland has rolled out new voluntary debit card gambling blocks in a bid to address a growing trend in gambling among the nation’s youth.
Rising Youth Gambling Spurs Action
Recent data from the Bank reveals that gambling-related card spending among 18- to 25-year-olds rose by 19% between January and March, even as overall consumer spending dipped slightly by 2%. This upsurge is attributed to heightened betting activity around major sporting events held during the first quarter of the year. An unusual betting trend was also noted, with many Irish punters wagering on who might become the next pope.
Áine McCleary, Chief Customer Officer at Bank of Ireland, highlighted the potentially devastating effect of problem gambling—not only on the individuals involved but also on their families and communities. She emphasized that those struggling often feel isolated and unsure where to turn for help. The newly introduced card blocks, she said, represent a meaningful step for customers seeking greater financial control and support.
How the Card Blocks Work
These optional card blocks now enable customers to restrict their debit card usage with gambling operators, effectively limiting transactions on gambling websites, online casinos, slot machines, and lottery platforms. Currently available for both personal and business debit cards, the bank plans to extend this feature to credit cards in the near future.
Gambling Trends and Demographics
Oisín McConville of GamblingCare.ie welcomed the initiative and noted that the latest data reflects a worrying increase in gambling among younger demographics. He stressed the need for a multifaceted approach to tackle the rising issue before it becomes unmanageable.
Ireland has already made strides in addressing gambling-related harm. Earlier this year, the country launched its first fully government-funded gambling addiction treatment program, further illustrating its commitment to public well-being.
Demographic and Regional Insights
Men accounted for over 70% of all bets placed during the first quarter of 2025. Regionally, gambling activity saw the sharpest increases in Wicklow (up 37%), Kilkenny (up 24%), and Limerick (up 20%). In contrast, there was an 8% decline in gambling among those aged 65 and older.
Younger bettors were particularly active during popular sporting events, such as the Cheltenham Festival and the Six Nations rugby championship, both of which occurred earlier in the year.
With these new measures, the Bank of Ireland aims to promote responsible spending habits and support those at risk of gambling-related harm.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com
