[New York, New York] – [May 28, 2025] – In a defining moment at the intersection of culture, cards, and couture, BooRay! has appointed luxury jewelry designer Massimiliano “Max” Pincione as the exclusive jeweler to The BooRay! King, formalizing an official partnership with his high-end atelier, CIMABUE. The announcement cements a collaboration that will blend the sophistication of bespoke fine jewelry with the flash and swagger of BooRay!’s fast-rising global movement.
Pincione, renowned for his former leadership at Harry Winston and known throughout the world for designing timeless creations for royalty and celebrities alike, will oversee all custom jewelry for The BooRay! King and BooRay! Luxury Lifestyle brand. In addition to exclusive statement pieces for The BooRay! King himself, CIMABUE will also release limited-edition items inspired by the game’s bold aesthetic—crafted for collectors, fans, and future BooRay! legends.
“Stephen and I always envisioned BooRay! as more than a card game—it’s a lifestyle,” said Kahari Nash, creator of BooRay!. “Partnering with CIMABUE and Max—whose eye for elegance is unmatched—brings that vision full circle. Our culture has always embraced fashion, diamonds, and expression. Now we’re putting that energy in gold, platinum, and stone.”
“BooRay! is a movement unlike anything I’ve seen in luxury or gaming,” added Massimiliano “Max” Pincione. “To design for Kahari and the BooRay! Luxury Lifestyle brand is to celebrate the artistry and edge of a community that’s rewriting the rules. With CIMABUE, we’re not just adding shine—we’re making history, one piece at a time.”
Brooch Picture Here:
Brooch manufactured in 1932 by a French Jeweler. It belonged to the House of the Maharaja of Baroda, India Royalty – Owners of Laxmi Vilas Palace “The World’s Largest Private Residence” (Significantly Larger Than Buckingham Palace) – Built in 1890 by Maharaja Sayajirao Gaekwad III, and is now owned by CIMABUE.
Backed by HRH Prince Khaled bin Alwaleed bin Talal bin Abdulaziz Al Saud, CIMABUE represents a new generation of luxury that’s both timeless and trendsetting. With headquarters in New York City and global reach across the Middle East, Europe and Asia, the brand has quietly built a reputation for museum-quality craftsmanship, elegance, and bespoke brilliance. Now, through BooRay!, CIMABUE sets its sights on a new cultural frontier—bringing regal precision and luxury legacy to a new generation of icons.
About CIMABUE
Founded by Massimiliano “Max” Pincione, CIMABUE is a global luxury house specializing in bespoke fine jewelry. With a design ethos rooted in Italian artistry and a clientele that spans royalty, celebrities, and international tastemakers, CIMABUE is a trusted name in precision-crafted brilliance. Supported by HRH Prince Khaled bin Alwaleed bin Talal bin Abdulaziz Al Saud, the brand represents the future of modern elegance—where timeless craftsmanship meets boundary-breaking partnerships. Office: +1 212 752 0001 Address: 515 Madison Avenue, Suite 3304, New York, New York 10022.
