- BetMGM announces its entry into the Missouri sports betting market
- Partnered with Century Casinos for market access in Missouri
- Sports betting in Missouri to commence on Dec. 1, 2025
BetMGM has secured entry to Missouri’s sports betting market.
The partnership with Century Casinos allows BetMGM to introduce its platform in Missouri, contingent on receiving a license.
The arrangement permits BetMGM to run online sports betting, with the possibility of physical sportsbooks at Century’s locations.
BetMGM Chooses Market Access Partner
The deal involves sharing BetMGM’s net gaming revenue with Century, including a guaranteed minimum.
“We are thrilled to join forces with BetMGM, a leading name in online sports betting and entertainment,” said Erwin Haitzmann and Peter Hoetzinger, Co-CEOs of Century Casinos. “This partnership is another advancement in utilizing our Missouri licenses to provide exceptional entertainment for our patrons.”
BetMGM had plans to apply for a Missouri license and considered several partnerships, including one with the Kansas City Chiefs.
State legislation permits each sports team and casino one retail and one online sports betting license, with the ability to partner with an online operator.
The multi-year partnership with Century is confirmed, yet not the primary method for market entry.
Missouri sports betting is set to launch on Dec. 1, 2025.
Missouri Sports Betting Licensing Process Underway
The Missouri Gaming Commission is accepting license applications, though none have been submitted for brick-and-mortar or online sportsbooks.
The timeline for licensing is as follows:
- May 15: Application period begins
- July 15: Deadline for untethered online license applications
- Aug. 13: Applicants for direct online licenses appear before the Gaming Commission
- Aug. 15: Announcement of two online license recipients by the Commission
- Sept. 12: Deadline for all other retail and online license applications
- Dec. 1: Launch of Missouri sports betting
The commission can issue up to 19 retail and 14 online licenses.
bet365 and the St. Louis Cardinals formed a partnership in March for Missouri market access.
Underdog Fantasy plans to apply for a license, potentially bringing its total to four in the U.S.
DraftKings and FanDuel are expected to seek licenses, having invested heavily in a campaign for the 2024 referendum on sports betting.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com
