Welcome to the premiere of “ASK STEEVES”, a new series where Stephen Crystal, Founder & CEO of SCCG Management, tackles questions from across the gambling industry—unfiltered, on-point, and packed with insights from 30+ years of experience.
This series brings the SCCG community into the conversation—highlighting the real issues, challenges, and opportunities facing casino operators, gaming brands, and innovators at the intersection of sports, entertainment, and gambling.
🔥 What We Covered in Episode 1:
🎰 Influencer Branding & Casino Table Games
“We’re seeing a real convergence between celebrity, sports entertainment, and gambling. Engaging content drives traffic, and there’s no better engagement than watching your favorite personality bet, play, or host.”
SCCG and Stephen both agree: influencer-led experiences will shape the future of brick-and-mortar and online table games.
🌎 Sweepstakes & Social Casino Expansion
“We’re already helping operators expand into global markets with new sweepstakes models. Not every region is ready—but many are asking.”
Emerging markets are warming to alternative models, and the SCCG team is opening doors.
📉 Vegas Price Backlash & Social Media Criticism
“Vegas has lost its roots—value and customer service. Let’s bring that back. Start with the $.99 shrimp and the oversized prime rib.”
It’s funny, but it’s real. Operators must address #VegasTok backlash with a return to authentic hospitality.
📱 Is iGaming a Threat to Brick-and-Mortar?
“iGaming is an enhancer, not a cannibalizer. It expands the ecosystem, brings in new players, and supports the growth of content like live casino and game shows.”
SCCG sees this as a 360-degree opportunity—digital + physical, not either/or.
💡 Room for New DFS Platforms?
“There’s always room for better. The market responds to innovation.”
From PrizePicks to newcomers, SCCG believes DFS has untapped potential for platforms ready to innovate and differentiate.
➕ Ready to Ask Steeves?
Have a question for Stephen or the SCCG team?
