Stephen Crystal’s SCCG Vignette Episode 3: “Ulf Snaby & Sydney, Nova Scotia”
In Episode 3 of SCCG Vignettes, “Ulf Snaby & Sydney, Nova Scotia,” Stephen Crystal checks in from Cedar City, Utah — a place that instantly brought back memories of his trip to Sydney, Nova Scotia. Years ago, while visiting the Atlantic Lottery, board member Ulf Snaby took Stephen and the team fishing, blending business with nature in a way that left a lasting impression.
It was more than just a trip; it was a lesson in balance — how work, hobbies, and an appreciation for the natural world can and should coexist. That experience helped shape Stephen’s view that success isn’t just about closing deals, but about building a full, sustainable life. Today, that lesson carries through SCCG’s approach to business: appreciating the journey, not just the outcome.
