Executive Summary In modern sports betting and prediction markets, sports data is the lifeblood that powers odds-making, trading, and engagement products. Leagues and data companies have established intricate deals to collect in-venue data (from official scorers, optical trackers, sensors, etc.), govern its accuracy, and license it to sportsbooks and media. Major leagues (e.g. NFL, NBA, … Continue reading The Sports Betting Data & Odds Ecosystem: From League Data to Market Prices