Penn’s ESPN Bet Strategy Shift – What Comes After a $2B Missed Market Grab

The ESPN Bet venture, a collaboration between Penn Entertainment and Disney, has underperformed, dropping from a 7% market share to 3.2% in less than two years. As options for Penn include exiting the agreement or refocusing on traditional strengths, competition remains dominated by FanDuel and DraftKings, posing significant challenges.