A New Era of Ownership and Strategy
OpenBet has officially split from Endeavor Group Holdings in a management-led buyout that places control of the company squarely in the hands of its leadership team. The deal, closed on March 24, marks a major turning point for the lottery and sports betting technology provider, which now operates under the newly formed OB Global Holdings.
This transition isn’t just about ownership—it’s a signal of intent. With Jordan Levin staying on as CEO, OpenBet is embracing a bold, forward-thinking strategy aimed at driving global expansion. One of the first moves under this new leadership structure? A strategic thrust into the rapidly growing Brazilian market.
Betting Big on Brazil’s Market Potential
Brazil recently opened up its sports betting sector, and OpenBet wasted no time. Its partnership with BandBet is already live, and more operator deals are reportedly in the works. This proactive approach could help OpenBet establish a dominant foothold before the competition gets too fierce.
With a modular tech platform powering over 200 operators worldwide, OpenBet is no rookie when it comes to scaling solutions for emerging markets. Brazil’s regulatory clarity, large population, and passion for sports make it a perfect storm for growth—and OpenBet seems well-positioned to ride that wave.
A Growing Focus on Compliance and Integrity
Even as it grows, OpenBet is reinforcing its commitment to responsible gaming and regulatory integrity. The company continues to lead in AI-driven player protection via its partnership with Neccton and supports more than 20 World Lottery Association members globally. These moves reflect a careful balance between aggressive growth and responsible innovation.
Personal Perspective: Betting on the Right Priorities
In an industry often dominated by short-term wins and investor-driven narratives, OpenBet’s decision to reclaim independence feels refreshingly long-term. By focusing on scalable tech, responsible gambling tools, and emerging global markets like Brazil, the company is proving that innovation and integrity can go hand in hand.
