Innovative Strategy to Boost Customer Retention
BetMGM has partnered with Enteractive to enhance player engagement across its U.S. markets. The collaboration leverages Enteractive’s one-on-one outreach strategy, differentiating itself from traditional automated CRM methods.
With personalized player interactions, Enteractive’s Reactivation Cloud software enables BetMGM to reconnect with inactive players and convert non-funded registrations. This approach aims to drive higher retention rates and increase player lifetime value.
A Strategic Partnership for Long-Term Growth
Enteractive’s extensive experience in player reactivation has already demonstrated success, engaging over 50,000 players daily. By adopting this personalized engagement model, BetMGM is positioning itself for sustainable growth in an increasingly competitive iGaming market.
Future Outlook for BetMGM
Despite reporting a 7% year-over-year revenue increase, BetMGM has faced EBITDA losses due to ongoing investment in customer acquisition and retention strategies. With net revenue projections for 2025 between $2.4 billion and $2.5 billion, this partnership represents a pivotal move to optimize player engagement and profitability.
Personal Insight
BetMGM’s decision to prioritize personalized engagement over traditional CRM methods highlights the evolving nature of player retention strategies in the online gaming space. As competition intensifies, companies that can build strong, long-term relationships with players through innovative engagement methods will have a clear competitive edge.
