The Global Sports Expansion Strategy Is Changing The global sports expansion strategy we’re witnessing today is very different from the playbooks used even a decade ago. Formula 1’s surge in the United States — amplified by the Las Vegas Grand Prix and Netflix’s Drive to Survive — shows how European-based sports can penetrate the U.S. … Continue reading The New Global Playbook: How F1 Cracked the U.S. Market — and How U.S. Leagues Are Returning the Favor Overseas