Article By Stephen Crystal – Founder & CEO, SCCG – SCHEDULE A MEETING! Tracking the Growth in Women’s Sports Audience The year 2024 definitively marked a paradigm shift for women’s sports, propelling it from a growing interest to a global phenomenon. This analysis unpacks the unprecedented surge in audience, viewership, and economic impact, revealing an industry rapidly … Continue reading Bet on Her: Why the Smart Money Is Moving into Women’s Sports