Apple’s Privacy Rules Are Wreaking Havoc on Gambling App Attribution—What’s Left?

By Marcin Kumiega Apple’s relentless pursuit of user privacy has dramatically reshaped mobile marketing—especially for gambling apps. The rollout of App Tracking Transparency (ATT) and the limitations of SKAdNetwork (SKAN) have dismantled the old way of doing things, stripping marketers of the granular performance data they once relied on. For gambling operators and affiliate marketers … Continue reading Apple’s Privacy Rules Are Wreaking Havoc on Gambling App Attribution—What’s Left?