A New Era for Sweepstakes Casino Gaming with MyPrize
MyPrize, the rapidly growing multiplayer social casino, has closed a $21 million funding round, placing its valuation at $250 million. This surge in capital and recognition signals not only MyPrize’s ambitious trajectory, but also the increasing relevance of sweepstakes casino gaming in the broader entertainment ecosystem.
Founded in 2023 by Zach Bruch and launched in summer 2024, MyPrize has quickly carved out its space by combining creator-led content with livestreamed social casino experiences. Its unique format—blending influencer engagement and AI-powered sweepstakes games—resonates deeply with modern online audiences, especially younger users seeking more personalized, interactive formats.
The Momentum Behind MyPrize’s Sweepstakes Casino Gaming Model
With a Gross Merchandise Value (GMV) run rate of over $1.2 billion and a projected annual revenue surpassing $100 million, MyPrize is on track to reach profitability within its first year—a rare achievement in the competitive sweepstakes casino gaming space.
Central to its success is the use of proprietary AI to drive player engagement and retention. Instead of traditional static experiences, MyPrize leverages real-time insights and creator-driven interactions to keep users entertained, loyal, and coming back for more. This approach elevates sweepstakes casino gaming from a passive pastime into an immersive, community-driven entertainment model.
A Platform Built for Scale and Global Reach
The $21 million infusion, led by prominent investors like Dragonfly and Boxcars Ventures, will be used to scale MyPrize’s infrastructure and grow its creator network. With ambitions to onboard thousands of influencers and tap into international markets, MyPrize is setting its sights well beyond the U.S.
That expansion could be critical. As some states begin to scrutinize the legality of sweepstakes models, operators must find ways to differentiate and innovate. MyPrize’s proactive focus on technology, engagement, and creator partnerships may offer a durable edge, even in a shifting regulatory environment.
What This Means for the Future of Sweepstakes Casino Gaming
MyPrize’s rise is more than a flash-in-the-pan success story—it’s a signal of evolving consumer expectations. Players are no longer satisfied with simple slots and spins. They want interaction, entertainment, and a social layer that mirrors the content they consume on platforms like Twitch, TikTok, and YouTube.
Sweepstakes casino gaming is clearly moving in a direction that prioritizes immersive content and data-driven user experiences. Companies that blend these elements—while maintaining compliance—stand to dominate the next wave of growth in online gaming.
SCCG: Powering the Future of Sweepstakes and Social Casino Gaming
As sweepstakes casino gaming continues to evolve, operators need partners who understand the balance between compliance, engagement, and growth. SCCG Management’s Sweepstakes Advisory Services and Social Gaming Expertise provide just that—tailored strategies to navigate this dynamic space.
If you’re ready to scale your sweepstakes or social casino venture, Meet with the leading Gaming Advisory firm and take the next step forward.
